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Amazon's Disc+ program tosses in a free VOD with your Blu-ray or DVD

Richard Lawler, @Rjcc
December 10, 2009
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In a move that could help counter the instant gratification valley that currently separates online shopping from heading to the local retailer, Amazon is pushing a "limited time offer" called Disc+ On Demand that pairs 300 or so of its movies with a free Amazon VOD copy. That digital version pops into the buyer's Video Library instantly after purchase and still has to play by all the usual video on-demand rules of 24 hr / 30 day windows, U.S. address, and is currently only available in standard-definition. Still, this combination of the digital and physical purchase worlds means the online giant has beaten Best Buy's similar plans to the punch and approaches the convenience of Netflix's Watch Instantly. Just its usually lower prices has already driven many of you to be come online only disc buyers, we'll see if this helps Amazon grab the rest.

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