Man, it feels like yesterday that we first heard of SDXC and its mythical promise of providing 2TB of storage along with 300MBps transfers. Truth be told, that was at CES two years ago, and here we are 24 months later oohing and ahhing over 128GB. Ah, the pains of (sluggish) progress. Griping aside, we're fairly sure that professional video junkies will be more than elated to hear of Lexar Media's two newest cards. The 64GB and 128GB Class 10 SDXC cards "offer minimum guaranteed speeds of 133x (20MB per second)," and ship with a limited lifetime warranty. If all goes well, they'll be splashing down into retailers later this quarter, with price tags set for $399.99 (64GB) and $699.99 (128GB). Just to put that into perspective, SanDisk shipped a Class 4 (15MB/sec) 64GB SDXC card right around this time last year for $350, and it's now going for half of that on the street. Yeah, ouch.

Lexar Media reveals 64GB and 128GB Class 10 SDXC cards

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Lexar Media Introduces the First 128GB Professional Secure Digital Extended Capacity Memory Card for Photographers and Videographers

High-Capacity Lexar Professional 133x SDXC Cards Offer High-Speed Performance for Capturing, Storing, and Managing Extensive 1080p HD Video

Key Messages:

* 64GB Class 10 SDXC™ card and industry-first 128GB Class 10 SDXC card provide massive storage capacities and professional-level performance for capturing more of the memories that matter
* Minimum guaranteed speed of 133x accelerates the professional workflow by providing quick transfer of high-resolution images and HD video from the card to the computer
* Professional-level performance supports the advanced image- and video-capture capabilities of the newest digital SLR cameras
* Includes the latest version of award-winning Image Rescue® software for valuable peace of mind

Las Vegas, NV, January 3, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced new Lexar® Professional Secure Digital Extended Capacity (SDXC) memory cards. The new high-capacity Lexar Professional 133x SDXC cards enable the capture, storage, and transfer of extended lengths of 1080p high-definition (HD) video and continuous, rapid-fire image capture in a single, high-performance solution. The Lexar Professional 133x SDXC card is the first available in a 128GB capacity, and is also offered in a 64GB capacity. Both cards are speed rated at 133x, providing a minimum guaranteed transfer speed of 20MB per second, and feature a Class 10 speed designation. For additional information about Lexar Professional SDXC cards, visit www.lexar.com.

"The professional photography industry is at a point where digital photo- and video-capture methods are converging, meaning that professional shooters need a memory solution with the versatility and reliability to safely store both photos and videos," said Pachi Chen-Wong, senior product marketing manager, Lexar Media. "The 64GB and 128GB Lexar Professional 133x SDXC cards combine high-speed performance with large capacities to offer solutions for professionals who shoot large volumes of high-resolution images and HD video."

The Lexar Professional 133x SDXC memory cards are compatible with all SDXC-enabled devices. The cards include the latest version of award-winning Image Rescue software to help recover lost or deleted photo and video files. Professional photographers can now capture, store, and manage more of the photo and video content critical to their livelihoods.

Lexar Professional 133x SDXC cards provide consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

The Lexar Professional SDXC cards include a limited lifetime warranty and free, dedicated professional technical support. The new 64GB and 128GB Lexar Professional SDXC memory cards will be available in the first quarter of 2011 at leading retailers and on Lexar.com, with MSRPs of $399.99 and $699.99, respectively.

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Lexar Media reveals 64GB and 128GB Class 10 SDXC cards