Canada's Mobilicity relaunched the Sidekick LX as the Mobiflip out of nowhere late last year -- and the odd trend's picking up stream, it seems. Next is Cincinnati Bell, rechristening Sharp's latest (and most likely last) Hiptop model the "Jump." Now, seeing how Microsoft and Danger are shutting down the Hiptop back end on May 31st, we can only assume that both the Jump and the Mobiflip are both specially modified to bypass the cloud, much the same way Verizon tweaked and relaunched the Kins to turn them into low-end texting machines without the benefit of the Kin Studio. It's an odd move, but we suppose Sharp had some inventory to clear out -- and $39.99 on contract ain't bad for a WVGA device with a full QWERTY keyboard, we suppose.

[Thanks, Adam]