Square Enix is hungry, hungry for that smartphone app revenue and has created the Hippos Lab division, which is devoted entirely to the mobile sector.

The publisher recently announced the wholly-owned subsidiary, kicking off operations on March 7. There's no word yet on its grand plans or specific products for the group.

Last week, Square Enix revealed that it was looking to set up (another) large studio in Canada by 2012.

This article was originally published on Joystiq.