After receiving a boost from Netgear it appears Roku's plans for 2011 include hitting retail under its own name, as it's officially announced the Roku XD (no NTV250 branding) is available at Best Buy, as well as Fry's and Radio Shack. Previously Roku only sold its own player through online but after breaking through 1 million units it's apparently ready for bigger things. We've been informed the Netgear-branded boxes will sell out their inventory and be replaced by these going forward, so those interested in grabbing one for the archives may want to do so quickly. 2011 should see a big charge into retail from Roku as it seeks to stay one step ahead of the media streaming competition and this is just the first step; for now one can only wonder exactly what the next move will be.

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Roku Enters Retail with Nationwide Availability at Best Buy

Roku XD model featuring 1080p playback and 802.11n WiFi now available for purchase
at your local Best Buy Store.

Saratoga, Calif. – March 30, 2011 – Roku, Inc., maker of the best-selling and award-winning
Roku streaming player, announced today that its Roku XD player is available for purchase
at Best Buy stores nationwide and at BestBuy.com. With up to 1080p HD streaming support,
integrated 802.11n WiFi and Instant Replay the Roku XD offers unlimited entertainment choices
and incredible value to customers. The Roku XD has a list price of $79.99 and is available at
Best Buy stores and at BestBuy.com for purchase today. Roku players can also be found at
other leading retail stores including BJ's Wholesale Club, Fry's Electronics and RadioShack.

"Having sold over 1 million Roku players through online sales only up until now, we are
incredibly excited to announce our entrance into brick and mortar retail with nationwide
availability from the preeminent consumer electronics retailer," said Anthony Wood, founder and
CEO of Roku, Inc. "Customers can now grab a Roku off the shelf at Best Buy, take it home and
be up and running, enjoying their favorite TV show, movie, music or sports team in just a matter
of minutes."

All Roku players continue to deliver the largest collection of streaming entertainment available
for the TV, including over 100,000 movies and TV shows from Netflix, (NASDAQ: NFLX)
Amazon Instant Video (NASDAQ: AMZN) and Hulu Plus; live and on-demand sports from NBA
Game Time and NHL GameCenter Live; music from Pandora, MP3tunes, MOG and Rdio; photo
and video sharing from Flickr and Facebook; plus news and entertainment from thousands of
sources around the world.

First introduced in May 2008, the Roku player provides an easy, affordable, and reliable way for
over 1 million customers to watch movies and TV shows instantly on their TV. Since the launch
of the Roku Channel Store, all Roku customers now have access to over 150 channels from 85
unique content services, with more added all the time.

Pricing and Availability
The Roku XD is available for $79.99 and can be purchased at any Best Buy in the United
States and at BestBuy.com. In addition to being available at Best Buy, select Roku players are
available at BJ's Wholesale Club, Fry's Electronics and RadioShack. A full list of retailers and
which Roku models are available at each one can be found at http://www.roku.com/retail.

About Roku, Inc.
The market leader in streaming entertainment devices for the TV with over 1 million units sold,
Roku has always believed that anything you want to watch, listen to, and enjoy should simply
be there on your TV, whenever you want it. Roku streaming players are renowned for their
simplicity, variety of entertainment choices, and exceptional value. Roku is privately held and

based in Saratoga, Calif. For more information on the company and its products, visit: http://
www.roku.com.

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