TELUS revolutionizes wireless device ownership in Canada
TELUS does away with high cancellation fees, championing fairness and transparency for Canadians with new Clear and Simple device ownership agreements
Toronto, On – TELUS has achieved another milestone today in its commitment to make wireless client experience friendlier for Canadians by further simplifying device ownership agreements and sweeping away high cancellation fees.
When TELUS consumers and business customers want to end their agreement early to upgrade to a new TELUS device they only need to pay their device balance displayed on their monthly bill – the remaining portion of the device credit they received when they purchased their previous device.
"Over the last few years, we've worked hard to enhance what Future Friendly really means for our customers. They want more than just the latest smartphones - they want a stellar customer experience and that is what we are striving for," said David Fuller, TELUS Chief Marketing Officer. "We believe they deserve fairness and transparency in their pricing from us and that's what we've done by removing system access and 911 carrier fees, simplifying our pricing plans, lowering international roaming rates, setting up free SMS notifications to alert clients about data usage which helps them avoid surprising overage charges, and offering to unlock their devices. Now, we are taking our commitment one big step further by removing significant cancellation fees and offering our customers the option of upgrading to a newer device at any time, rather than making them wait until their agreement expires. These improvements further solidify our commitment to offer the best customer experience in Canada."
Since November 2010, all TELUS customers have been able to upgrade to a new device at any time with TELUS' Early Device Upgrade program. TELUS' new and improved device ownership program enables customers who signed up after November 21, 2010 to see the remaining device balance displayed on their monthly bill, a balance that goes down every month until their agreement expires. TELUS customers can now upgrade at any time to a new handset at the acquisition price simply by paying back their outstanding device balance. If customers want to leave TELUS, they no longer pay costly termination charges, but instead merely pay back their remaining device balance, plus a small administrative account closure charge of $50.