Opera has some guts going up against the likes of Samsung in the emerging realm of Smart TV apps. Then again, its new storefront brings something different to the table: namely a dashboard that strictly adheres to HTML5 and other web standards so that apps can work across any platform. Content providers like Vimeo and DriveCast have already signed up and TV manufacturers shouldn't be far behind -- not least because the underlying browser engine is claimed to run smoothly even on crappier cheaper processors. Opera has even released an emulator to make life easy for smaller app developers who, for one reason or another, can't afford a whole testbed of TVs. Opera still has a way to go, but pleasing everyone all the time is surely a smart strategy for any underdog. PR after the break.
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Opera lifts the curtain on Opera TV Store and TV Emulator at IBC

Oslo, Norway - September 7, 2011

Apps on my TV? Yes, you heard correctly: web-enabled TV applications are no longer the stuff of sci-fi films. At IBC 2011, Opera Software pulls out of its hat the all new Opera TV Store, a simple solution for developers to build HTML5 apps for connected TVs and devices. OEMs, on the other hand, can take advantage of these ready-made apps and offer them to their customers in an instant.

"Apps are a new must-have on TVs," said Frode Hernes, VP Products, TV and Connected Devices, Opera Software. "With the Opera TV Store, developers can easily build cool and useful apps for millions of TV viewers. And, yet again, Opera takes these apps across devices, bringing games, news, video and audio apps to TVs, set-top boxes and Blu-ray players."

Why stop there?

Opera also presents the Opera TV Emulator, a tool that allows developers do all the nips and tucks needed to build various TV apps without leaving their computers, and without investing in expensive bells and whistles needed for TV development.

The Opera TV Emulator rocks the following innovative features:
- Web standards support. Support for the full suite of web standards, such as HTML5 with video, CSS, Canvas and SVG.
- Support for CE-HTML video. This lets developers test and debug applications that use CE-HTML video streams.
- Speed emulation. This allows content developers to choose one of four speed settings, which helps them evaluate the performance level of the TV app.
- VirtualPC Image. This provides a quick process of installing and running the Linux based SDK on a Windows or Mac PC.
- Opera Dragonfly debugging. This helps developers debug TV applications on their PCs.

"Developing applications for TVs could not be easier," said Andreas Bovens, Group Leader, Development Relations, Opera Software. "Opera TV Emulator offers a complete package to develop, debug and deploy TV applications right from your PC."

No SDK left behind

At IBC in Amsterdam, Opera is also unveiling the newest version of the Opera Devices Software Development Kit (SDK) with native JavaScript execution for MIPS CPUs, WebGL (beta) support and much more.

Meet Opera at IBC

See the Opera TV Store and Opera TV Emulator in action at IBC 2011. Please visit the Opera Software booth in Hall 5, B47, or, for more information, contact Katrin Jaakson (katrinj@opera.com). The following partners also showcase Opera on their devices: AirTies Wireless Networks (Hall 5, B33), Albis Technologies (Hall 4, C71), Amino Communications (Hall 5, B40), CreNova Technology (Hall 5, B15b), Entone (Hall 13, 266), Ericsson (Hall 1, D61), HUMAX Co. Ltd (Hall 4, B70), IMAQLIQ (Hall 13, 372), SetOne (Hall 4, B50), Technisat Digital S.A. (Hall 1, A44), ViXS Systems Inc. (G104), Zappware (Hall 4, B51), 3view Consumer Electronics Ltd. (Hall 13, 154).

About Opera Software ASA

The worldwide World Wide Web. Any device, any platform, any bandwidth, absolutely anywhere in the world - Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. 200 million people (and counting) are using the Opera, Opera Mobile and Opera Mini browsers. Participation changes everything. Learn more about Opera at www.opera.com.

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Opera promises cross-platform apps for Smart TVs, gives us little to complain about