Attention power users and devotees of physical portrait QWERTYs, RIM's outing yet another member of its Curve family this month. Running the Waterloo-based company's latest BB 7 OS, Magenta's BlackBerry Curve 9360 actually goes up for pre-sale today, but you'll have to count yourself amongst the enterprise set for the early access perks. For the rest of us, the carrier's set a September 28th launch for the standard black version of this 2.4-inch, touchscreen-less handset. But that's not all -- perhaps following up on the latest fashion-centric trend, the company's also releasing this mid-range entry in a wine-soaked hue of merlot on October 12th. Regardless of your style preferences, the phone'll be available for a wallet-pleasing $79.99 on a two-year contract (after a $50 rebate). So, were not sure if this was worthy of the 'Apollo' moniker, but at least our in-house Ms. Cleo was right on the money.
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T-Mobile Announces Upcoming Availability of the BlackBerry Curve 9360
Bellevue, Wash. - Sep. 21, 2011


Today, T-Mobile announced the upcoming availability of the BlackBerry Curve 9360, which combines powerful new BlackBerry features with an attractive price point. The new BlackBerry smartphone will be available in two stylish color finishes – black and merlot. Running the latest BlackBerry 7 operating system and utilizing the powerful BlackBerry 7 Webkit-browser, the BlackBerry Curve 9360 provides an intuitive smartphone experience, perfect for those who depend on their smartphone to keep their personal and work lives organized. The new BlackBerry Curve is designed to address a large and important segment of the global mobile phone market where customers are looking to upgrade their existing feature phone or existing BlackBerry Curve with an affordable, easy-to-use, full-featured and socially-connected smartphone.

Encased in a sleek package, including a wide 2.4-inch screen, full QWERTY keypad and navigation track-pad, the BlackBerry Curve 9360 is ideal for efficient mobile communications. The new smartphone is also equipped with essential smartphone features such a 5-megapixel camera with flash, video recorder and Wi-Fi connectivity for voice and data for a premium smartphone experience. The next generation BlackBerry Curve smartphone delivers the world's best mobile communications and social experiences with the latest release of BBM™ (BlackBerry® Messenger) pre-loaded and now extends the real time BBM experience to a range of other apps, such as Foursquare, allowing users to easily interact with each other from within the 'BBM connected' app.

The BlackBerry Curve 9360 is expected to be available in an exclusive pre-sale for T-Mobile business customers beginning today, Sept. 21. The smartphone will be available in the black color finish at T-Mobile retail stores and at select dealers and national retailers nationwide starting Sept. 28 and is expected to be available in an exclusive merlot color finish starting Oct. 12.