Bradley noted that while "20 percent time" isn't going away, there are changes taking place. There's a "higher bar on what gets put to market, and more of an editing function than before." Continuing on, he stated the following: "Instead of making these decisions in the market... we're doubling-down on ones that are more important across the company." If you're a hardcore, orthodox businessperson, this sounds totally logical. The whole "stop being childish, start being responsible" thing sure sounds appropriate on paper, but c'mon -- this is Google! A huge part of the company's mystique, charm and spontaneous nature came in its "we'll try anything once" persona, and if that truly is dying in even a small way, we can't help but have a heavy heart. The further Google strays from its startup roots (and the more it tries to act like every other bureaucratic mega-corp), the less likely we are to get flops like Google TV. But on the same token, the less likely we are to have that one-in-a-million hit (and oddballs like this) that would've never proved viable in any "research group." Here's one final quote from Bradley when asked to elaborate on this corporate shift:
"We would rather do fewer things well -- we're now on a path to remedy prior sins of omissions. I think it's a tradeoff [with losing some of the freewheeling autonomy]. I still think there's a tremendous part of Google culture that'll never change, but what's exciting is that the company is rallying around this, and [the employees] see the benefits of alignment. We've won the hearts of employees, and there's tremendous momentum on what we're doing. My experience is that Larry is a consummate product leader -- it's thrilling, it feels like the company is coordinated in a way that I've never seen. I don't know that it's just Larry, but I couldn't be more impressed with him as CEO. I didn't expect this level of change in company culture when that announcement was made."