3 November 2011, London, United Kingdom – Sony Ericsson has launched Xperia™ Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. The initiative reflects Sony Ericsson's ongoing commitment to engage with consumers through high-quality entertaining content to inspire them to explore their Xperia™ phones in new ways.
The Sony Ericsson's Xperia™ Studio invites creative thinkers, artists and intellectuals – from collaborative artists in Denmark to astrophysicists in New York – to take the range of Xperia™ handsets to their absolute limits and ultimately 'remake reality'. Content on the platform will be updated at regular intervals from the growing pool of contributors.
Blurring the boundaries of entertainment, technology and communications:
The first phase of the project has seen collaborators from around the world use Xperia™ handsets to create content in unconventional and interesting ways – a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn. Each project has been video-documented and can be viewed on the Xperia™ Studio platform.
Collaborators from around the world:
The project underlines Sony Ericsson's heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications. The first round of collaborators involved in the Xperia™ Studio project includes:
Illutron, a collaborative interactive art studio in Copenhagen
Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
Annabel Linquist – an artist and musician from New York
Torey Kish – an extreme sports enthusiast from Brooklyn
For full details, please visit www.xperiastudio.com. Xperia™ Studio content is also available to Sony Ericsson communities on Facebook (www.facebook.com/sonyericsson) and Twitter (www.twitter.com/xperiastudio).