The company currently known as Sony Ericsson's marketing arm (that'd be Xperia Studio) invites artists and scientists to demonstrate the prowess of its mobile phone stable in creative ways. This time, landscape photographer Joergen Geerds was asked to compose a unique 360-degree video. Using a 3D printer, he developed a custom mount to hold six Xperia Neo phones in a ring that was welded to a mountain bike. Cyclist Mark Sevenoff rode along the Slickrock trail in the Moab Desert, Utah as the phones recorded the action. As no software existed to stitch together different video streams, Geerds had to convert every one of the several hundred thousand frames into JPEGs, merge them as stills and then reconvert the whole thing back into video. You can watch the whole interactive film at our source link, and if you're interested in learning more about how Geerds developed the project, we've got behind the scenes video and a press release after the break.