TV fans, especially those who want a little more interactivity than simply mashing a red button. The UK's satellite behemoth has announced a partnership with zeebox to create a companion app for its scheduling. Once released, you'll be able to connect with fans of the same shows, digest more program information and even purchase on-screen products. You might be doing all of these things with a laptop or tablet already, of course, but at least now you can spare your non-interested friends all those continued America's next top model tweets. If this sounds a bit like Facebook, Twitter and Amazon functionality bundled into an app, you might be right. Sky, however, clearly hopes this dedicated approach will give its programming that extra edge once the iPad / iPhone app pops up some time before the end of Q2. Viewers without iDevices will be able to access the goodies via more vanilla online methods. Hit the PR over the jump for more info.