Ikea cardboard digital camera: when Instagram isn't authentic enough

Forget TVs. Want something more whimsical and lo-fi than Instagram? This is a digital camera made of cardboard that Ikea included with its press kit at this year's Milan Design Week. It runs on two AA batteries (Ikea-branded, natch) and features a swing-out USB plug, viewfinder cutout, shutter key and paperclip-friendly erase button. While there are no details on the sensor, lens or storage capacity, the camera holds up to 40 pictures. It's expected to land in Ikea stores at some point but exact pricing and availability are still a mystery. No matter -- this camera is sure to impress hipsters everywhere (and yes, that includes us). Awesome demo video after the break.

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Ikea cardboard digital camera: when Instagram isn't authentic enough (video)