Many advertisers weren't thrilled when Microsoft proclaimed that 'do not track' would be the default for Internet Explorer 10 on Windows 8, but that reaction hasn't made the folks in Redmond flinch. Brendon Lynch, the company's Chief Privacy Officer, announced that the 'do not track' default is already baked into the code of the October-bound operating system that has been released to manufacturers. Upon booting Windows 8 for the first time, users will be greeted with a choice between "Express Settings" or "Customize," the former of which has "do not track" enabled. IE 10 on Windows 7 will receive a similar treatment, with a "prominent notice" about the setting being switched on appearing alongside a link to additional information. Despite Microsoft's efforts, it's possible that advertisers could ignore the web browser setting if they feel their negotiations have been for naught. Considering the response to Microsoft's initial default announcement, we suspect this won't be the last development in the saga.
[Image credit: Tomas Fano, Flickr]
Microsoft Windows 8
Microsoft Windows 10