HTC One V makes the leap to Cricket's lineup September 2nd for $270

The One line hasn't seen much carrier love lately, but that's all set to change next month. Beginning September 2nd, the littlest member of that smartphone troupe -- the One V -- will be hitting Cricket's lineup at $270, no contract necessary, and notching two milestones in the process. Aside from offering subscribers a belated first taste of Ice Cream Sandwich, the Sense-skinned 3.7-incher's release also counts as HTC's official hardware debut on the network. In case you've forgotten and need a bit of a spec refresher, the odd-lipped Legend throwback bucks the de rigeur multi-core trend for a single 1GHz Snapdragon S3 CPU running Android 4.0, a 5-megapixel rear camera powered by ImageSense tech and, for better or worse, features Beats Audio integration. It's no heavyweight as current smartphones go, but if you're keen to push things forward, this lil' fella packs a considerable punch. Check out the company's official presser after the break.

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HTC One Arrives at Cricket Communications Inc.
HTC One™ V becomes the first HTC product in Cricket's Smartphone lineup

Bellevue, Wash., and San Diego, Calif. – Aug. 22, 2012 – HTC, a global leader in mobile innovation and design, and Cricket Communications Inc., a leading provider of innovative and value-driven wireless services, today announced the availability of HTC One™ V, part of the critically acclaimed HTC One series of smartphones. The introduction of the HTC One V marks the first time an HTC device is available at Cricket. The HTC One V will be available at Cricket company-owned stores, dealers and www.mycricket.com for $269.99 (SRP) starting Sept. 2.

"Delivering the HTC One V to Cricket customers marks another milestone in the HTC One series," said Mike Woodward, president of North America, HTC Corporation. "The amazing camera and authentic sound of the HTC One V are combined with a top-end design that gives the smartphone a premium mobile experience with broad appeal."

"Cricket looks forward to a strong relationship with HTC. The HTC One V serves as a great first device in a soon-to-grow portfolio of premium devices at great value," said Matt Stoiber, senior vice president of devices for Cricket. "At Cricket, we're excited to provide our customers with a great value in a high-quality smartphone such as the HTC One V that offers award-winning design, top imaging and audio solutions."

The HTC One V is Cricket's first device with Android™ 4.0 Ice Cream Sandwich; it is a premium smartphone that offers high-quality features to Cricket customers at a great value. The device comes with a 3.7-inch WVGA touch-screen, Qualcomm® Snapdragon™ S3 1Ghz processor, Wi-Fi capability, Beats Audio™ and 3G Real Web Browsing. With the latest enhancements to the Android 4.0 (ICS) OS such as customizable home screen folders, improved text input, and advanced people and profile management, customers will enjoy an improved experience overall. As a standout among Cricket smartphone device options, the device is destined to be a favorite for those who thrive on hearing authentic sound and sharing top quality images and video to their social networks.

Authentic Sound
Beats Audio allows listeners of the HTC One V to experience authentic sound as the artist intended. Whether listening to music, watching a movie or playing a game, you can now experience rich and premium sound capabilities on the HTC One V.

Muve Music Integration

The integration of Beats Audio in the HTC One V is the perfect complement to Cricket's Muve Music service. Cricket's innovative Muve Music service is available on the HTC One V when a Cricket customer signs up on an all-inclusive rate plan that includes Muve Music. Muve Music subscribers have access to unlimited downloads of their favorite music and access to exclusive artist commentary, music and video through Muve Music's Muve First and Muve Headliner monthly artist programs. With millions of songs at their fingertips, customers will never pay per song, and no contracts are required.

Amazing Camera
The HTC One V, featuring HTC ImageSense™, offers an amazing 5-megapixel camera that delivers fast image capture and better image quality under adverse conditions, thanks to the f/2.0 lens with back- illuminated sensor. An easy-to-use display with side-by-side photo and video capture buttons means the HTC One V can serve as both camera and video recorder with HTC Video Pic™. With quick activation directly from the home screen, superfast autofocus and continuous shooting, customers are able to take as many as 30 photos simply by holding the shutter button. HTC Sense 4 also integrates Dropbox™, with up to 25 gigabytes of free space for two years, enough storage for more than 10,000 high-quality photos.*

Premium Design
Utilizing the classic, award-winning design of the HTC Legend™, the HTC One V offers a sleek unibody design and offers entry-level users a high-quality, high-performance model that they'll want to show their friends. The timeless, simple aluminum unibody architecture and slightly curved chin allow the HTC One V to fit smoothly in the palm of your hand.

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HTC One V makes the leap to Cricket's lineup September 2nd for $270