Sony sets US pricing for 55, 65inch HX950 HDTVs $4,499 and $5,499

We had to wait an extra week for the US details, but Sony has revealed Stateside pricing for its new top of the line HDTVs at CEDIA 2012. The 55- and 65-inch BRAVIA XBR-HX950 HDTVs have pricetags of $4,499 and $5,499, respectively and the press release promises immediate availability online, at Sony stores and through "select" retailers although we heard they may arrive in force around the same time as the 84-inch 4K monster. The press release also has all the specs for these refreshed versions of the old HX929 champ, which bring along all the local dimming, Gorilla Glass and connected TV features we've come to expect without any additional surprises, although we suspect that won't slow down orders from any fans of the monolith TV style with $5k or so burning a hole in their pocket.

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SONY OPENS THE WINDOW ON LIFELIKE PICTURE WITH NEWEST BRAVIA TV
New LED Internet TV Builds upon Sony's History of Amazing Picture Quality

INDIANAPOLIS (CEDIA Booth #4025), Sept. 5, 2012– Sony Electronics announced its new flagship BRAVIA® HDTV, the 55-inch and 65-inch XBR-HX950, $4,499.99 and $5,499.99, respectively. Both models are available immediately at www.store.sony.com, Sony Stores and select retailers nationwide.

Ideal for viewing content from any source, the XBR-HX950 LED Internet TV includes the X-Reality PRO Engine, a two-chip digital video processor that optimizes any type of HD, SD or low-resolution Internet video. The XBR LED Internet TV features Sony's Intelligent Peak LED Backlight which uses full-array local dimming for better detail in black, and improved brightness creating incredible on-screen contrast. Coupled with Sony's OptiContrast panel and Corning Gorilla Glass™ which reduces glare, this TV delivers the picture to the front surface of the of the screen and nearly brings the image to life.

Connect this model to a home broadband network via Wi-Fi or Ethernet cable and consumers can access a wide array of content providers on the Sony Entertainment Network. Sony's Video Unlimited and Music Unlimited, as well as Netflix™, Pandora®, HuluPlus™, Amazon Video on Demand, YouTube™, Slacker® Internet Radio, Crackle and Blip.tv.

Additionally, the TV's picture engine employs multi-frame analysis to help create missing resolution, and Sony's Super Bit Mapping technology incorporates 14 bit up-scaling, processing and pixel mapping to smooth gradation and improve the quality of low-tone pictures. Sony's MotionFlow™ XR technology helps to reduce blur caused by quick camera movements, enhancing sharpness and creating a clearer picture during fast–action sports, movies and games.

The XBR LED Internet TV also features an improved remote control and works with the Sony Media Remote application on iPhone, iPod Touch or Android mobile devices. The app, free from the Apple App Store or Google Play Store, functions as a full remote with keyboard and allows online content search and playback control

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Sony sets US pricing for 55-, 65-inch HX950 HDTVs: $4,499 and $5,499