The Nook's $20 price drop is more than the whim of a few major retailers -- it's Barnes & Noble's new MSRP. Following Walmart and Target's recent discounts, the company's own website is now listing the glowing e-reader at its new $119 price. The reduction is almost assuredly in preparation for Amazon's Kindle Paperwhite, as B&N's announcement makes a point of bragging about the Simple Touch with Glowlight's included AC adapter and aversion to built-in ads. See the punchy press release for yourself after the break.

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NOOK Simple Touch with GlowLight™ Now Available for the Incredible New Low Price of Just $119 – Unbeatable Value with No Distracting Ads

Award-Winning First E Ink® Reader Designed for Reading in the Dark and in Bright Sunlight, At Lowest Price Ever

NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and leading retailer of content, digital media and educational products, today announced its highly-acclaimed NOOK Simple Touch with GlowLight is now available for the great low price of just $119. As always, the award-winning product – a favorite among leading product reviewers and customers alike – is available ad-free, with an AC power adapter included in-box, making it a better value than other products on the market.

NOOK Simple Touch with GlowLight is the most versatile reader ever created, and is the first Reader designed to address E Ink readers' number-one request: the ability to read in the dark in bed and avoid disrupting a significant other. Featuring Barnes & Noble's innovative lighting technology, GlowLight shines uniformly across the display, turns on instantly and adjusts with just a touch, so customers can control the amount of light illuminating their device, whether in a dimly lit or pitch dark room. At under 7 ounces, NOOK Simple Touch with GlowLight is also Barnes & Noble's lightest NOOK ever, even lighter than Kindle's new competitor to Barnes & Noble's innovative device. The device's ergonomic back and soft-touch design makes it super comfortable to hold in just one hand – perfect for staying up all night in bed with a can't-put-it-down novel, or for carrying everywhere.

"At just $119, our high-quality, top-rated NOOK Simple Touch with GlowLight is an unbeatable value for customers who are seeking an unparalleled, ad-free reading experience that goes from bed to beach, day or night," said Jamie Iannone, President of Digital Products at Barnes & Noble. "NOOK Simple Touch with GlowLight is the first Reader to hit the market with built-in illumination for reading in the dark and includes a power adapter for quick and easy charging. NOOK Simple Touch with GlowLight is fully stocked at Barnes & Noble stores and leading retailers and available today for customers to enjoy our best-in-class digital reading experience and robust content catalog at an unbelievable price."

Like having two Readers in one, NOOK Simple Touch with GlowLight doubles as the ideal reading device for outdoors, featuring a revolutionary built-in screen protector offering paper-like reading with no glare, even in bright sunlight. The company's exclusive Best-Text™ technology with adjustable fonts optimizes each letter, so words are crisp and clear. It's easy to navigate, shop and read with just the touch of a finger on the device's precise, ultra-responsive 6-inch infrared touch screen. Customers can touch to look up words, highlight passages and customize their reading experience by adjusting the font size and style, and experience lightning-fast page turns by swiping or using the device's contoured physical buttons. NOOK Simple Touch with GlowLight provides access to one of the world's largest digital bookstores featuring more than 3 million books, magazines and newspapers and enables customers to borrow digital books from public libraries as well. The device can hold up to 1,000 NOOK Books and more content using expandable memory.

Offering a quick and convenient way to charge the battery, NOOK Simple Touch with GlowLight comes with a power adapter at no additional cost (something a competitor charges customers an additional $10 for), and features a long lasting battery life with over one month of reading on a single charge with the light on or over two months with GlowLight off*.

NOOK Simple Touch with GlowLight is available to purchase immediately at www.nook.com or at NOOK Digital Shops™ and displays in one of Barnes & Noble's nearly 700 bookstores and other leading retailers. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 40,000 NOOKsellers across the country ready to assist customers with setting up their NOOK devices or choosing their next great read.

*Battery tests based on a half hour of daily reading time with Wi-Fi® off, with GlowLight on at default brightness setting