Bose SoundDock III embraces Lightning-equipped iPhones and iPods for $250
The last significant upgrade to Bose's core SoundDock model was seemingly eons ago -- distant enough in time that the iPod classic still showed up in press images. We might be thankful, then, that the arrival of the Lightning connector has prompted the arguably overdue SoundDock III. As you'd expect, the primary (and really, only) change to the speaker dock is a switch to the much smaller Apple plug for charging and playing music from that new iPhone 5, iPod touch or iPod nano. The system will otherwise seem uncannily familiar, right down to its remote control and aux-in jack. The SoundDock III is on sale today for $250; while that's a lower initial price than its 2008-era ancestor, the if-it-ain't-broke design philosophy may face a tough battle when much of the competition has since gone wireless.
Show full PR text
BOSE® SOUNDDOCK® SERIES III DIGITAL MUSIC SYSTEM
First Bose SoundDock System for new iPhone 5 and iPod models
Bose introduces the SoundDock® Series III system, its first SoundDock digital music system designed for use with the iPhone 5, iPod touch (5th generation) and iPod nano (7th generation).
Now, owners can enjoy the iconic Bose SoundDock combination of small size and full-range audio performance from any iPod or iPhone model with a Lightning connector. An included remote control operates the system and the basic functions of the iPod or iPhone, and can switch back and forth between playlists. For flexibility and convenience, the SoundDock III system features an auxiliary input to connect other audio devices, and charges the iPod or iPhone while docked.
The Bose SoundDock III system incorporates a proprietary acoustic design and digital signal processing. The result is accurate, detailed, room-filling sound without increasing the system's width or depth. The SoundDock III system's industrial design is signature Bose, maintaining clean, modern lines, and a sleek, slim profile.
The Bose® SoundDock® Digital Music System Story
Originally introduced in 2004, Bose SoundDock systems changed the way people listen to their iPod and iPhone, making it easier than ever to enjoy digital music out loud from a one-piece system. Today, SoundDock systems enjoy a global following, with a level of performance and simplicity that continue to define the category.
Availability
The new SoundDock Series III system is available now from Bose in Gloss Black for $249.95. It is sold at authorized Bose dealers, Bose retail stores, online at www.Bose.com and toll-free at 1-800-444-BOSE (2673).
