Kensington wants you to be very afraid of losing your iPhone, buy its $60 Proximo system

A mobile phone is lost or stolen every 3.5 seconds, warns Kensington, handily quoting data from 2011. The company's solution is simple: a low-power wireless fob that stays in your pocket and sounds the alarm if you move too far away from your iPhone 5 or 4S. The idea has been around for a while, of course, and it's proving popular elsewhere at CES right now, but the $60 Proximo Starter Kit -- now available for pre-order -- adds a couple more components. As well as the fob, you also get a tag that can be attached to other valuables and an iOS app that allows the monitoring of up to four further tags (priced at $25 each) simultaneously. Each fob and tag lasts up to six months thanks to low-power Bluetooth 4.0, and the CR2032 battery should be easy enough to switch out. Calm your separation anxiety further with the press release after the break.

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Kensington Makes Your iPhone & Other Valuables Unforgettable With New Proximo Products- Keep, Track, and Get Back Items You Can't Afford to Lose

App-Enabled Proximity Monitoring System Lets You Know Where Valuables Are At All Times-You Will Never Lose Them Again

Redwood Shores, Calif. – January 8, 2013 - Kensington, a worldwide leader in delivering smart. safe. simple.™ mobile device accessories, today introduced Proximo™, an App-enabled proximity monitoring system that empowers iPhone 5/4S owners to know where their smartphone, keys and valuables are at all times. Proximo delivers a unique way to track multiple valuables with a last-seen map pin-drop feature, an active proximity dashboard and extended battery life on both its Fob and Tag. The new Proximo Starter Kit includes the Proximo™ App to track your iPhone and valuables, a Fob to attach to your keys, and one Tag to always find a valuable item of your choice. For those who want to track additional items
they simply don't want to lose - like a briefcase, a handbag, or a car - Kensington offers a separate, single Proximo Tag you can add to your kit.

Proximo™ works by setting up a wireless connection between the iPhone and key Fob or Tag using Bluetooth® Smart Technology. Compatible with iPhone 5 and iPhone 4S, Proximo's App dashboard is "always on" and can track up to five items concurrently. The proximity distance (sensitivity) of each key Fob and Tag can be personalized. Proximo's App dashboard shows the proximity of each Fob and Tag. Pushing a button on the Fob or tapping "Find Fob" icon from the Proximo App dashboard triggers an alarm that helps the user locate their phone, keys or other valuable items.

Every 3.5 Seconds, a mobile phone is lost or stolen. For today's always connected mobile users, a smartphone is more than just expensive to replace-it is often the "keeper" of a tremendous amount of personal, confidential and work related information too. According to a 2011 report1 by AVG, 42% of US and European smartphone users surveyed had lost their device while in transit. Never worry again about leaving anything important behind with Proximo. It's designed to help you Keep, Track and Get Back what is most essential to you:

Keep-Keep your iPhone in close range with the handy Bluetooth 4.0 Fob. It alerts you with a
customizable proximity alarm the minute you move a set distance away from your phone, so you never leave it behind again.

Track-The Proximo App dashboard keeps track of up to five items, including a customizable active proximity meter, so you always know how far away you are from them. If you get out of range, a GPS function allows you to track your items on a map.

Get Back-Working hand-in-hand with the Proximo App, Bluetooth 4.0 Tags help you locate your most important things at any given time. Tag up to five items, such as the Fob, your purse, bag or car, and gain instant peace of mind.

Source: "Beware: take more care of mobile devices during the holiday season," by AVG, 2011, http://blogs.avg.com/news-threats/beware-care-mobile-devices-holiday-season/

Introducing the New Kensington Proximo Starter Kit and Proximo Tag

Kensington Proximo™ Starter Kit (SRP $59.99; K39565AM) -- Proximo is an App-enabled proximity monitoring system that lets you know where your iPhone, keys and valuables are at all times. Never worry again about leaving anything important behind, because Proximo helps you Keep, Track and Get Back your most valued possessions. The Proximo Starter Kit includes everything you need to track your iPhone, keys, and one additional item. Proximo's App Dashboard tracks up to five valuable items via Fob and/or Tags (additional Tags sold separately). The Proximity Alarm with customizable range and audio alert tells you when you've left your valuable behind and the One-Touch Find Alert on Fob helps you
find your iPhone. Last Seen provides you with pin-drop on map to help you recover your items and you can personalize your Fob and Tag with customizable alarm tones, images and names.


• Up to 6-month battery life on Fob & Tag for low maintenance
• Robust and ultra-slim 8mm Fob and Tag design
• Monitor the battery life of all your Tags and Fobs from your iPhone
• Wireless technology: Bluetooth 4.0 / Bluetooth Smart
• Alarm Audio Output: Fob 95dBa, Tag 84dBa
• Replaceable Battery: Model: CR2032 Lithium Coin Battery
• iOS Compatibility: iPhone 4S: iOS 5 / iOS 6 or later; iPhone 5: iOS 6 or later

Kensington Proximo™ Tag (SRP $24.99; K39567AM) -- The Proximo Tag allows you to use your iPhone to keep track of one valuable item. Use it to track your camera, briefcase, handbag-anything you never want to worry about losing. Proximo allows you to add up to four Tags (sold separately) so you can keep track of your most valued items.

- Personalize your Tag with customizable alarm tones, images and names
- Find Alert helps you with on-the fly recovery of your valuables
- Robust and ultra-slim Tag design
- Up to 6-month battery life on Tag for low maintenance
- Wireless technology: Bluetooth® 4.0 / Bluetooth Smart
- Alarm Audio Output: Tag 84dBa
- Replaceable Battery: Model: CR2032 Lithium Coin Battery
- iOS Compatibility: iPhone 4S: iOS 5 / iOS 6 or later; iPhone 5: iOS 6 or later

Product Availability

These Kensington Proximo products are currently available for pre-order at Kensington.com,
Amazon.com and other major resellers. For additional information on the new and existing line of Kensington products, please visit http://www.kensington.com.

Watch the Proximo use case video: http://www.youtube.com/watch?v=O8Z2pHMcVjM
Watch the Proximo tutorial video: http://www.youtube.com/watch?v=Lcq7rRTACFM