Got a 3D TV? You've probably noticed that not all depth perception is equal. It's true, not all films have the privilege of being shot in 3D -- many are converted in post production, and more still make the switch years after their initial release. Lionsgate and Samsung are planning to expand the latter category. Using Sammy's proprietary 3D processing technology, the two firms will dimensionalize a handful of films from Lionsgate's catalog, starting with Gamer, Bangkok Dangerous, Crank, and The Descent. More title are on the way too, slated for future release on DVD and Blu-ray. Groundbreaking? No, but worthwhile for 3D connoisseurs. After all, 3D conversion served Star Wars, I, Robot and Disney well enough, didn't it?
SANTA MONICA, Calif. and LAS VEGAS, Jan. 9, 2013 /PRNewswire/ -- Lionsgate (NYSE: LGF), a leading global entertainment company, and Samsung Electronics Co., Ltd., are partnering to expand the availability of popular theatrical titles in 3D for the home entertainment market, the two companies announced today from the Consumer Electronics Show (CES) in Las Vegas, Nevada.
Utilizing Samsung's proprietary 3D image processing technology, the two companies will kick off the partnership by delivering new 3D versions of the Lionsgate action films GAMER, CRANK, and BANGKOK DANGEROUS as well as the horror/thriller hit THE DESCENT. In addition to these popular films, a number of other theatrical titles are in the pipeline for 3D conversion and release. The companies are launching their initiative with popular titles that have already demonstrated success on DVD, Blu-ray Disc, EST and VOD platforms.
"The home entertainment market is ripe for a premium technology like 3D, and consumers have consistently demonstrated their willingness to pay for added value," said Lionsgate President of Worldwide Television and Digital Distribution Jim Packer. "Lionsgate is committed to being an innovator in enhancing the quality of the home entertainment experience for our consumers, and Samsung is an ideal partner to help us fill the release pipeline with commercially exciting films in the best 3D picture quality."
"As an innovative market leader in TV, Samsung continues to invest in building a robust 3D home entertainment ecosystem that appeals to consumers who enjoy high-quality 3D in their homes," said Senior Vice President Kyungshik Lee of Visual Display Business, Samsung Electronics. "Lionsgate's vast, high-quality content library, coupled with Samsung's advanced 3D image processing technology, will provide the best 3D viewing experiences to Samsung Smart TV consumers."
The announcement was made against a backdrop of rapid 3D growth in the consumer home entertainment marketplace, with three times as many 3D enabled Blu-ray Disc releases in 2012 than in 2011 and 3D television households nearly doubling from 3.5 million in 2011 to an estimated 6.4 million in 2012.