Nokia's position in the smartphone market may be precarious (if improving), but its Location and Commerce (read: mapping) division has developed quite the reputation. Toyota is the latest big car manufacturer to pay cash to get Nokia's Here Local Search installed on Mr. Toyoda's in-car infotainment units. The Japanese giant is planning to have the software baked into its vehicles in Europe, Russia and the Middle East by early 2014. At the same time, the duo have agreed to work together on how best they can develop Here's navigation potential even further.
HERE Platform from Nokia Powers Toyota Motor Europe's Next Generation of Navigation and Infotainment Systems
Toyota is the Latest Major Automotive Brand to Leverage Best-in-Class Nokia Mapping Technology using its Local Search for Automotive
Espoo, Finland - Nokia today announced that Toyota Motor Europe is the latest automotive brand to select the HERE platform's Nokia Local Search for Automotive to power its next generation Touch & Go navigation and infotainment systems. Nokia Local Search for Automotive is a specifically designed solution developed to fulfill the requirements of the automotive industry.
By leveraging Nokia Local Search for Automotive, Toyota drivers will have fast and easy online access to the latest high-quality industry mapping information and community-generated content - including millions of ratings, reviews and images fed directly into their cars.
The introduction of this service demonstrates how Nokia's HERE business is continuing to extend its industry-leading portfolio of products to meet the needs of its automotive customers.
"The ability to deliver comprehensive and driver-relevant content tailored to automotive requirements makes the Nokia Location Platform an interesting proposition," said Derek Williams, General Manager, Telematics & Multimedia, Toyota Motor Europe. "It is an excellent basis for creative location-centric concepts and we are delighted to bring this technology to our customers. Nokia Local Search for Automotive is expected to be commercially available in Toyota systems from early 2014 in Europe, Russia and the Middle East."
Moving forward, Toyota Motor Europe will collaborate with Nokia to study more services that leverage the Nokia Location Platform, including best-in-class content. Nokia is currently the leading company providing end-to-end mapping, navigation and location solutions for the automotive industry.
"Nokia and Toyota share the same vision of what the in-vehicle location experience should be - immersive, always on. Today's announcement underlines Nokia's commitment to providing fresh content and services to the auto industry so it can deliver innovative consumer solutions," said Eric Fumat, Vice President Sales & Business Development EMEA, Nokia Location & Commerce.