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Anyone who's ever had a nice brisk bike ride through a snowstorm is likely to cringe a bit at the above image. Though the gentlemen pictured is looking forward to the summer season for other reasons -- that's when the Recon heads-up display he's testing is set to get a bigger reveal. In the meantime, we're stuck staring at the above image of HUD-equipped sunglasses and wondering precisely what it all means -- aside, of course, for the company's move off the ski slopes.

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Recon teases new sports heads-up display for sunglasses, promises more info this summer