The 56-inch OLED TV Sony trotted out at CES may not be headed to the consumer market, but it is becoming a reality, at least in the professional sector. The company showcased a pair of 4K OLED prototypes at NAB 2013, outing a 4,096 x 2,160 30-inch model as well as a 3,840 x 2160 56-inch display. Both panels boast of wide viewing angles and low color shift, promising accurate signal reproduction for industry pros working with 4K content. No word yet on pricing, but interested parties can look forward to upgrading sometime in next year. Sony also announced a refresh for its existing line of professional OLED displays. The A series will replace seven older SKUs, again promising better viewing angles and color shift than the previous generation. Hit the break for the official press release, item skus, and a quick break down of what products the A series will be replacing.
Update: The 30-inch 4K OLED prototype is looking at a 2014 release date, while the A series monitors will be available in May.
SONY UNVEILS PROTOTYPE PROFESSIONAL 4K OLED MONITOR AT NAB 2013
New "A" Series of TRIMASTER EL OLED Monitors
Offers Industry-Leading Wide Viewing Angles
LAS VEGAS, NAB Booth 11001, April 7, 2013 – Sony's latest innovations in professional display technology include the development of a new 4K professional OLED monitor and a new series of OLED monitors with wider viewing angles and significantly reduced color shift.
Sony is developing 4K OLED monitors that can reproduce video signals with the highest degree of accuracy. This R&D technology will be demonstrated at NAB with 30-inch (4096 x 2160) and 56-inch (3840 x 2160) prototypes. Sony's 30-inch 4K OLED monitor is planned to be launched in 2014.
The new "A" Series TRIMASTER EL™ OLED professional monitors use an improved panel for an industry-leading wide viewing angle that reduces color shift by half* compared to previous models. These capabilities enable group monitoring by video engineers or colorists, improving overall productivity and workflow efficiency.
The "A" Series includes the BVM-E250A and BVM-E170A master monitors for high-end cinema and broadcast applications, the BVM-F250A and BVM-F170A master monitors for TV productions and broadcasting, and the versatile PVM-2541A and PVM-1741A picture monitors for a wide range of monitoring applications.
"High-quality reference grade OLED monitors are more important now than ever, especially when working with 4K content," said Gary Mandle, senior product manager, professional displays, Sony Electronics. "At this level of production, color accuracy and reproduction are critical. With these improvements in viewing angles, color shift and additional enhancements, professionals are now even better equipped to critically evaluate any type of signal."
Sony's OLED displays reproduce accurate blacks and colors with exceptional dynamic range and outstanding motion response that enables the most accurate picture evaluation in the industry. Sony's TRIMASTER EL monitors are popular with discerning users who demand professional-quality picture performance. Sony has delivered more than 20,000 professional OLED monitors worldwide***.
The new "A" series will replace these existing Sony monitors: BVM-E250, BVM-E170, BVM-F250, BVM-F170, PVM-2541 and PVM-1741.
New "A" Series OLED Master Monitors
New "A" Series OLED Picture Monitors
Sony's new "A" Series TRIMASTER EL OLED monitors will be available in May 2013.