'Introverted' Evernote pairs with messaging app Kakao Talk (and its 90 million users)
It's not all WhatsApp and LINE. If you're in Korea, then your messaging app of choice is most likely to be Kakao Talk, and Evernote hopes that allying with the app will expand its remit and boost its presence in Asia. The team-up looks set to bring Evernote's services within the chat window of your Kakao Talk conversations, allowing users to share images, links and entire messages to their private note locker.
According to Evernote CEO Phil Libin, the company's products have typically been "quite introverted; keeping your own memories and information for your own use." He added that Evernote is always looking for ways to improve sharing and collaboration with the app: "There is a lot we can learn about sharing and communication by working with Kakao." The messaging app's CEO Lee Sir-goo added that the partnership would "elevate the status of Kakao Talk as a global mobile platform," with the Evernote-optimized iteration arriving in the next two to three months. Now, to figure out exactly how many messaging apps is too many messaging apps.
