Outside of possible FCC filings, Motorola has largely been coy about just what its next major smartphone will be -- until now. The firm's Dennis Woodside just revealed at D11 that the new flagship will be called Moto X (previously rumored as the X Phone), and that it will be built in a Fort Worth, Texas factory that was once used to make Nokia phones. Woodside isn't giving away many details at this stage, although he teases that the smartphone will "know what you want to do before you do." Oh, and he has a Moto X in his pocket... not that he's about to show us anything just yet, of course. If you're curious about Woodside's actual quote, it's below:
"It'll be the first Motorola smartphone built in the United States. It'll be built in Texas -- we'll employ around 2,000 people. It's right outside of Fort Worth in a 500,000 square foot facility that was previously used to build Nokia phones."
Update: Woodside had two extra nuggets while on stage -- he mentioned that the Moto X will be "broadly distributed" across numerous carriers, a rarity for Motorola smartphones in recent years. Specifically, he noted: "The Moto X is going to be broadly distributed -- that's a first for Motorola in a number of years. The support of the carriers has been fantastic." In other words, this won't be a Nexus device, and you can count on some amount of skinning and bloatware to muddle things up. On the issue of battery life, Woodside said: "I'll save the details for later, but [the industry issue of] battery life is a huge problem. Motorola has some of the world's best engineers and systems designers who spend their lives on that problem. There are two processors in the device that creates a system that allows you to do such a thing." Two processors, you say? Fascinating!
Update 2: The Moto X should arrive in late summer. Also, a reminder: Motorola mentioned a shift toward stock Android coming later this year. While there isn't any guarantee that the Moto X will embrace that philosophy, it would be a fitting poster child.
Moto X: The First Smartphone Assembled in the USA
There are more than 130 million smartphones in use in the USA today and not one of them was assembled here...until now.
May 28, 2013 Danielle McNally
Today at the AllThingsD conference Dennis Woodside revealed how we are reinventing Motorola through a portfolio of products starting with Moto X, a new flagship smartphone that will be designed, engineered and assembled in the USA. We're not talking about just a handful of units either -- available this summer, every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first smartphone ever assembled domestically.
There were a few reasons why we decided to do this. There are several business advantages to having our Illinois and California-based designers and engineers much closer to our factory. For instance, we'll be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly. And as a part of Google we're being encouraged to take big bets on things that make a difference.
We still have a network of global operations, and that won't change. Our global manufacturing partner remains Flextronics and we'll continue to assemble devices locally in China and Brazil. But Flextronics is busy looking for people for the new Fort Worth facility now. If you're interested, we encourage you to check the available positions and apply.
This is an incredibly exciting time to be in the mobile device industry. Our role in inventing the mobile phone is well known. We're happy to be shaping its future as well.
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