Amazon, Viacom extension keeps kids shows on Prime and Kindle, some exclusively

In May Netflix let a broad content deal with Viacom (parent company of Nickelodeon, Comedy Central, MTV and more) expire and saw many of the network's shows disappear from its streaming service, but Amazon will not follow its lead. Today the company announced an extension in its own agreement with Viacom that not only keeps the TV shows (over 250 seasons including more than 3,900 episodes) but includes a provision for a "selection" of exclusives. That means Amazon will stream Nickelodeon and Nick Jr. kids shows like Dora the Explorer, The Backyardigans, Blues Clues and Victorious, with some available as part of the Kindle FreeTime Unlimited package on its tablets and some heading to Lovefilm in Germany and the UK later this summer. Other shows affected by the deal include current and upcoming ones from MTV and Comedy Central like Workaholics, Key and Peele and Awkward.

For its part, Netflix has also expanded a deal with Disney and is even producing an original kids show of its own to follow up on projects like House of Cards and Arrested Development, but so is Amazon. As competition in the subscription streaming market intensifies expect to see more exclusives as studios play the services against each others to drive prices up -- as seen here, if one decides to invest more in original content and deals for specific content there will likely be a cost in other areas.

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Amazon and Viacom Announce Multi-Year Video Licensing Agreement; Adds a Selection of TV Shows Available Exclusively on Prime Instant Video
Prime Instant Video is adding thousands of episodes from Nickelodeon, Nick Jr., MTV and COMEDY CENTRAL-including a collection of subscription TV shows customers won't find anywhere else-with favorite kids shows like Dora the Explorer, Go, Diego, Go!, Blue's Clues and The Backyardigans, all available to Kindle Fire customers with FreeTime Unlimited

Multi-year deal will bring Amazon customers the TV shows and movies they want to watch, when they want to watch them, and on any device they want to watch them on-including Kindle Fire, iPad, iPhone, Roku and more

SEATTLE & NEW YORK--(BUSINESS WIRE)--Jun. 4, 2013-- Amazon.com, Inc. (NASDAQ:AMZN) and Viacom Inc. (NASDAQ: VIAB and VIA) today announced an expanded multi-year, multi-national digital video licensing agreement to bring hundreds of TV shows and thousands of TV episodes from Viacom to Prime Instant Video. This deal includes a collection of TV shows that customers won't find on any other digital video subscription service. Prime members will now have unlimited instant streaming access to popular kids programming such as Bubble Guppies, The Backyardigans, Team Umizoomi, Blue's Clues and Victorious, along with top-rated shows from MTV and COMEDY CENTRAL like Awkward, Tosh.0 and Workaholics. Prime members will also have access to future episodes of Dora the Explorer, SpongeBob SquarePants, Fairly Odd Parents, Fresh Beat Band and more. LOVEFiLM customers in the UK and Germany will get some of the same great shows later this summer.

Select shows from Nickelodeon and Nick Jr. will be available in Kindle FreeTime Unlimited, a service built just for kids that gives them the freedom to explore all their favorite books, games, educational apps, movies and TV shows, while providing parents with the tools they need to manage their kids' screen time.

"Kids' shows are one of the most watched TV genres on Prime Instant Video," said Bill Carr, VP of Digital Video and Music for Amazon. "And this expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr. TV shows online, anywhere. With programs like Dora the Explorer, SpongeBob SquarePants, Bubble Guppies and The Backyardigans there are hundreds of great shows for kids and parents to choose from. In addition, we are bringing customers popular shows from MTV and COMEDY CENTRAL like Key & Peele, Workaholics, Awkward and Teen Mom 2, with the promise of more shows from these networks in the future."

"We are thrilled to be extending and deepening our relationship with Amazon," said Philippe Dauman, President and Chief Executive Officer of Viacom. "This innovative agreement will provide Prime members with access to even more of our best programming from our major television brands, including many digital video subscription streaming exclusives. Amazon has created a unique, brand-friendly environment for streaming entertainment and consumer products and we are excited to work with Amazon to bring customers shows they love."

Prime Instant Video offers more than 41,000 movies and TV episodes for Prime members to stream on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices-all at no additional cost. Also as previously announced, later this month Prime Instant Video will become the exclusive home to PBS hit series Downton Abbey as well as the highly anticipated CBS summer series Under the Dome, with each episode of the latter added just four days after initial broadcast. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo.

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Amazon, Viacom deal keeps many TV shows on Prime and Kindle, some exclusively