Remember the Olloclip lens for the iPhone 4? That model's done mighty well in Apple retail stores, so it's only fitting that there's a follow-up. Today at the CE Week line show in New York, we got a look at the company's upcoming telephoto lens, which complements the original clip-on by adding 2X magnification. Priced at $100 versus $70 for its predecessor, the accessory offers a circular polarizing lens on the other side, keeping in line with the company's existing two-in-one design. You can get the standalone clip-on lens for the aforementioned price when the gadget debuts in July -- it's compatible with Olloclip's previously announced $49 iPhone 5 case as well.
Zach Honig contributed to this report.