Toyota's original plan for its Entune in-car platform was to draw in new users with three months' free usage, before whacking 'em with a $5 monthly charge. At some point, however, the company decided to abandon that idea, and will instead offer the connected infotainment service free of charge. We'll let the cynics amongst you ponder if it was a lack of demand that caused Toyota to change course.
"We hope you are enjoying your Toyota and your Toyota Entune® App Suite service. Entune App Suite was designed to make your driving experience more enjoyable by providing in-vehicle access to popular mobile applications like BingTM, Pandora® and iHeartRadio.
We are pleased that so many of our valued customers are enjoying Entune App Suite. As a result, Toyota is proud to announce that Entune App Suite service is now included with your vehicle, at no additional or annual charge, compliments of Toyota. Please note that expiration dates identified on some websites and printed materials have yet to be updated. Be assured, your service will not be affected.
If you have not had the chance to activate your Entune App Suite, please take this opportunity to visit myentune.com or use the convenient mobile App (available for download on iPhone®  or AndroidTM  smartphone devices) to register and take advantage of this complimentary service.
Thank you for being a loyal Toyota customer, and we hope you continue to enjoy your Toyota Entune App Suite service.
Toyota Entune Customer Support"