Fitbug Orb fitness tracker priced at $50, can go 'up to six months' between charges

The Fitbug Orb seems like a veritable shot across Fitbit's bow. This latest fitness wearable is priced at $50 and can go six months between charges, matching the Fitbit Zip's longevity and undercutting its price by $10. You aren't tied to wearing it on your wrist either, as you can place the Orb just about anywhere on your person if the white, pink or black color options don't gel with your wardrobe. What's more, it uses a personal training app called KiK (not to be confused with Kickr) to monitor your activity, and give you a push notification if you're not living up to your potential. It can even connect to MyFitnessPal if you'd rather store all your metrics be in one place. The Orb's price-point could make it the impulse buy that actually improves your well-being, unlike that cheap tablet you bought.

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FITBUG ORB OUTCLASSES EXISTING ACTIVITY TRACKERS ON VALUE, WEARABLILITY, PERSONALIZED CONTENT

At Less than Half the Price of Jawbone Up, Nike Fuel Band and Fitbit Flex Fitbug Orb Personally "Nudges" Users to Achieve Health Goals

Chicago, IL, October 16, 2013 – Activity trackers everywhere received a competitive kick with the launch of the Fitbug Orb, which at just $49.95 is the most affordable, feature and service-rich tracker on the market. Designed to expand the health tracking trend through more reasonable pricing, the Fitbug Orb is the latest innovation from Fitbug, a global leader in digital health and wellbeing solutions. Uniquely, it provides the device and advice people need to achieve their goals by combining technology that tracks movement and sleep patterns, with KiK, a proprietary digital coach that helps people set, monitor and where necessary, actually prompts them to act to achieve goals.

Unlike wrist-bound activity trackers, the discreet button-sized Fitbug Orb can be worn in different ways to suit individual styles or social settings. Whether placed on the belt, wrist, or lanyard, or clipped on or beneath clothing, the small sophisticated device tracks a wealth of information including, steps, aerobic steps/time, distance, calories burned, speed and even sleep - normally only featured on products with much higher price points. The Bluetooth Smart Orb then syncs this information to mobile devices[i] and the KiK digital coach platform.

A tracking device is just the first step to achieving your goals. KiK provides that added layer of motivation allowing Fitbug to set, track and manage personalized weekly nutrition and activity based targets. More than just a passive activity tracker, KiK leverages eight years of Fitbug global data and sophisticated algorithms designed by nutritionists and sports scientists to calculate realistic weekly targets for users to hit. When KiK sees a user is performing well it sends regular feedback, advice and encouragement via emails and smartphone alerts. If KiK senses a user is in danger of missing a goal, it will send a friendly "nudge" to get them back on track and is proved to increase results.[ii]

"Wearable tracking technology is one of the biggest health trends of the year. However high prices and lack of personal motivation to maintain fitness regimens means the full potential is yet to be realized" said Paul Landau, Founder and CEO of Fitbug. "As one of the first companies in this category, we have designed the Fitbug Orb and KiK platform to provide both the device and advice people need to get fitter, lighter and lead happier, healthier lives."

No other leading activity trackers can boast as wide a range of features, wearability and value as the Fitbug Orb. At just $49.95, it is less than half the price of other devices. Proving great things come in small packages its features include:

· Tracking of steps, aerobic steps/time, distance, calories burned, speed and sleep
· Free Fitbug app (iOS and Samsung Galaxy S4 Android smartphones)
· Dongle option available for users without a compatible Smartphone or tablet
· KiK, a personalized digital coaching technology that calculates goals on personalized pages and nudges users with feedback, advice and encouragement via emails and smart phone alerts
· Multiple wear options, such as a wristband, belt hook and underwear clip
· Multiple sync options, including Push, Beacon and Stream
· Three eye-catching color options, including white, pink and black
· No need for re-charging with batteries lasting for up to six months
· Connectivity to other leading apps including MyFitnessPal and Aetna Carepass

In addition, the Fitbug Orb comes with membership to the Fitbug health community which gives further access to food logging and progress tracking, plus a host of healthy recipes, wellbeing content, online games, advice from resident experts as well as the hottest wellness topics in the weekly Bugzine newsletter.

The Fitbug Orb is the latest addition to the Fitbug family of Bluetooth 4.0-enabled devices, which includes the Fitbug Go ($49.95), Fitbug Air ($49.95) and Fitbug Wow scales ($79.99), which may also be synced with KiK. The Fitbug Orb is priced at $49.95 representing the best value in the market when compared to other costly solutions and is available nationwide at www.fitbug.com, Amazon and other retailers.