DNP Olloclip

Sure, apps can spiff up pictures with filters, but there's nothing like a hardware boost to take casual phone photography to the next level. When it comes to the iPhone, Olloclip makes some of the better-known clip-on hardware out there, and today the company's announced its new 4-in-1 system. Similar to its 3-in-1 predecessor, the add-on captures nearly-180-degree fisheye and wide-angle shots. The two main lenses unscrew to reveal a pair of hidden components: a 15x macro lens with a 12mm focus distance, and a refreshed 10x version with 18mm focus distance. According to the firm, the latter glass takes brighter and more focused images than its older counterpart. Seeing as we were impressed with the first Olloclip's macro lens when we reviewed the accessory, this sounds like a welcome upgrade. The new Olloclip 4-in-1 -- compatible with the iPhone 4, 4s, 5 and 5s, as well as the 4th and 5th gen iPod touch -- will set you back $70. Those who can't wait to Instagram close-ups of their grub can snag one now via the company's online shop, the Apple Store and other retailers.

DNP Olloclip

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olloclip® Unveils 4-IN-1 Lens for iPhone and iPod touch

Four creative options in less than one ounce --
fisheye, wide-angle, and now two macro lenses – with enhanced optics and sleek new design in one small package

Huntington Beach, Calif.– October 16, 2013 – According to recent Pew Research, 82 percent of smart phone owners are using them to take pictures.* Now, olloclip takes mobile photography further with the new 4-IN-1 quick-connect lens, making it more fun to capture and share life's experiences with the iPhone and iPod touch.

The olloclip 4-IN-1 lens system, the latest in the company's line of simple, easy-to-use mobile photography tools, offers fisheye, wide-angle, and two macro (10x and 15x magnification) lenses in less than one ounce -- with enhanced optics and sleek new design -- all for $69.99 USD.

The four new quick-change lenses are similar to those available with larger DSLR cameras, yet fit easily in a pocket and palm of the hand. Simple, elegant and unobtrusive, the olloclip 4-IN-1 lens connects to the iPhone within seconds. With the fisheye and wide-angle lenses on opposite sides, selecting a lens is as simple as flipping the lens over. The macro lenses are cleverly revealed by unscrewing either the fisheye or wide-angle lens.

The olloclip 4-IN-1 lens works with all favorite apps in photo and video mode, making it easy for sports and travel enthusiasts, amateur and professional photographers to get exactly the shots and videos they want.

Building on the success of the original olloclip 3-in-1 lens, the olloclip 4-IN-1 lens solution is designed from aircraft-grade aluminum and precision-ground, coated glass optics -- but with the specific field-of-view, light-control and resolution characteristics of the iPhone 5s' eight-megapixel camera in mind. The wide-angle and fisheye lenses have been improved to deliver sharper images, edge to edge, with less lens distortion and enhanced clarity overall. Additionally, the 10x macro lens has a focus distance of about 18mm, allowing users to get more light on the subject (as compared to its predecessor, the 3-IN-1 olloclip lens) and allowing more depth of field so that more of the image is in focus.

"We wanted to enhance the new features of the iPhone 5s camera, including the five-element lens, autofocus matrix metering and dynamic local tone map that ensures more true-to-life color, while also complementing the iPhone's aesthetic look," said Patrick O'Neill, founder and president (CEO) of olloclip. "We believe we've succeeded in creating an elegant, pocket-size product that any iPhone user will be proud of and that any iPhone photographer will be inspired to use to create great art."

Product features/benefits:
• Fisheye lens captures approximately a 180° field-of-view.
• Wide-angle lens nearly doubles the iPhone's normal field of view.
• 10x macro lens 10X magnification with a 18mm focus distance.
• The 15x macro lens 15X magnification, with a 12mm focus distance.
• Enhanced panorama increases the field of view, horizontally and vertically, when used with the iPhone's panorama mode.
• Size 1.5" x 1" x 1"
• Weight 0.8 oz.
• Compatibility iPhone 4/4s, 5/5s, iPod touch 4th and 5th generation (with special adaptor included with the lens; also can be used with all photo and video apps)
• Colors Black, silver, red

The olloclip 4-IN-1 lens retails for $69.99 USD and can be purchased at http://www.olloclip.com and through Apple and other major retailers.

More information on the full olloclip product lineup of mobile photography tools for Apple devices, including the Telephoto + Circular Polarizing Lens (CPL) and Quick-Flip™ case with Pro-Photo Adapter for iPhone and iPod touch, is available at www.olloclip.com.

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