If you work in new media, there's a sure-fire way to know if you've made it: traditional media starts paying attention. Time Inc. is following in some, ahem, illustrious footsteps after announcing that it's bringing InStyle, People, Fortune and Time to Flipboard. The first two will be arriving on the platform this week, with the latter pairing debuting in December. With specially paginated content, readers will see a "unique brand experience" when you delve into each title -- presumably with plenty of space for benevolent advertisers like Gucci to exhibit their wares.
Time Inc. Inks Deal With Flipboard: PEOPLE and InStyle First To Launch; TIME And FORTUNE Coming In December
With a digital footprint of 68MM across desktop, smartphones and tablets,Time Inc. will be the largest publisher to join Flipboard's platform.
NEW YORK, Oct. 31, 2013 /PRNewswire/ -- Time Inc. has reached an agreement with Flipboard to make its branded content available on the platform. PEOPLE and InStyle will be the first Time Inc. titles to launch this week, followed by TIME and FORTUNE in December.
With a digital footprint of 68MM across desktop, smartphones and tablets, Time Inc. will be the largest publisher to join Flipboard's platform. PEOPLE's content will focus on celebrity news and red carpet moments and InStyle will feature the latest celebrity looks, fashion trends and beauty how-tos.
The content on Flipboard has been paginated and designed to reflect each title's unique brand experience. Inside of the pages of PEOPLE, InStyle, TIME and FORTUNE on Flipboard will also be full page beautiful advertising inventory for brands around the world interested in reaching these readers. Time Inc. will offer its advertisers sharable full page ads within its Flipboard content. Gucci has signed on as a launch partner to InStyle on Flipboard.
"The demand for Time Inc.'s mobile content has grown exponentially this year, from celebrity and style content to breaking news," said Fran Hauser, President, Digital, Time Inc Style & Entertainment Group. "If you look at the enormous built-in following and influence our brands carry, and combine it with Flipboard's ability to showcase our content and photography so beautifully and make it more discoverable, this is a great place for us to be."
"With this deal the iconic publications of PEOPLE, InStyle, TIME and FORTUNE will bring the important stories, amazing visuals, analytical pieces and pop culture trends of the day to the millions of people on Flipboard. We are very proud to be a part of Time Inc.'s strategy to reach readers everywhere," said Mike McCue, Flipboard CEO.
About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, and REAL SIMPLE, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful and SPORTS ILLUSTRATED'S Sportsman of the Year.
Flipboard is your personal magazine. It's the most popular way to catch up on the news you care about, discover amazing things from around the world, or stay connected to the people closest to you. Inspired by the beauty and ease of print media, Flipboard is designed so you can easily flip through the stories, videos and images on just about any topic imaginable. Start reading your magazine by downloading Flipboard at www.flipboard.com.