Known for suddenly coming on the scene last year with some of the cheapest Ultra HD televisions around, Seiki is getting into the accessories game with its new U-Vision HDMI cable. The $40 HDMI cable packs Technicolor 4K-certified video processing that it claims promises the best edge restoration, noise reduction and other tweaks available, all performed by the USB-powered Marseille Networks VTV-1222 chip within. While we usually prefer that our signal pass to the TV unaltered, so far Seiki's UHD TVs haven't proven to pack the most sophisticated scalers within. Also helping its case are industry darlings like the Darbeevision Darblet that many are using to improve the quality of their HD video on passthrough. We saw the cable in action and while the demo seemed clean, the demo reel didn't give us much of an opportunity to compare what it was actually doing. The cable will go on sale sometime in the first quarter of this year, and arrive as an adapter in Q2.

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Seiki U-Vision HDMI cable

Dana Wollman contributed to this report.