Last year Apple introduced store sheet, a feature that allows developers to sell things like music and movies inside their apps without making you leave and head to iTunes. Now a new app from Disney is taking the feature a step further, allowing you to play iTunes purchases in-app as well. The first of its kind, Disney's new Movies Anywhere app not only allows you to purchase and play new Disney movies within the app, it also allows you to stream Disney content you've already purchased from iTunes without downloading it again onto your device.
As long as the app knows you've purchased the movie before, you'll be able stream it for free on your favorite iOS device or on your home computer. As you might expect, movies purchased within the app will also be available through your iTunes library to play on your iPhone or iPad without the Disney app, and can be played on your TV via Airplay. To use the app you'll need to first sign in with both your Disney and iTunes account information. Once you're logged in, it automatically brings in any Disney flicks you've purchased through iTunes previously, as well as any Disney Movie Rewards digital copies you might have redeemed from Blu-ray or DVD purchases.