Next-gen console price wars have officially hit the UK, and they're getting serious. Going one better than their US counterparts, British retailers have slashed the cost of the Xbox One Titanfall edition by £50, with both Amazon and Asda currently offering the bundle for £349. For those keeping track, that means you'll get an Xbox One and its most popular game for the same price as a standard PlayStation 4. Microsoft originally charged £429 at launch, but dropped its recommended retail price to £399 around three months later. The PS4 may still have an slight lead over its rival in terms of sales, but with recent price reductions and the appearance of weaponised mechs, Microsoft will hope it can begin to reverse that trend.

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Xbox One Titanfall bundle now costs £349, the same as a PS4 in the UK