Smartphone makers were still reeling from the arrival of Apple's touchscreen-only iPhone when 2008 rolled around. Research in Motion (RIM), a mobile manufacturer best known for its BlackBerry line and QWERTY keyboard prowess, was at the top of its game and primed to jump into this emerging form factor. That year, it launched the BlackBerry Storm smartphone -- a direct rival to Apple's handset.
As RIM's premier effort in touchscreen smartphones, it offered an interesting spin on the interface with what it called SurePress. This was a touchscreen you could depress or click; an innovation RIM hoped would bridge the gap between the company's current physical keyboard-accustomed clientele and the next generation of smartphone buyers. The Storm was RIM's attempt to solve the "problems associated with typing on traditional touchscreens" and leverage its longtime experience with clickable keys. While the phone had a sleek and solid build, a vibrant 3.25-inch display and was backed by Verizon's network, that SurePress technology ended up doing more harm than good.