It's hard to believe that the Alpha A7 is about to have its successor hit the market, especially since a full-frame mirrorless camera from Sony was just a rumor not that long ago. Today, Sony announced that its Alpha A7s, which was revealed at NAB in Las Vegas last month, will be going on sale in July for a cool $2,500 (body-only). Sure, it is a pretty heavy price tag, but the A7s packs enough features inside to make it one of the most exciting shooters to date. Along with the 35mm full-frame, 12.2-megapixel Exmor CMOS sensor, Sony's newly minted ILC can also take 4K video (though you'll need an external drive to do so) and has an ISO range of 50 to 409,600. But there's a lot more where that came from, too -- things like built-in WiFi, NFC, a 25-point autofocus system and 4K movie output.

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Sony Alpha A7s hands-on

We asked Sony whether the A7s would have a body-plus-lens kit available at the time the camera goes on sale, but the company said it didn't have any details to share on that at the moment. Still, chances are there will be one -- after all, that's sort of standard with camera sales nowadays. The availability announcement of the Alpha A7s comes alongside the introduction of the Cyber-shot RX100 III, as Sony continues to expand its camera lineup with a little something for everyone. Of course, the A7s is set to face a little more competition than its cousin the RX100, with existing options like Panasonic's Lumix GH4 and others looking to also get a piece of the 4K pie.

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Full-frame and 4K-ready: The Sony Alpha A7s can be yours in July for $2,500