It's hard to believe that the Alpha A7 is about to have its successor hit the market, especially since a full-frame mirrorless camera from Sony was just a rumor not that long ago. Today, Sony announced that its Alpha A7s, which was revealed at NAB in Las Vegas last month, will be going on sale in July for a cool $2,500 (body-only). Sure, it is a pretty heavy price tag, but the A7s packs enough features inside to make it one of the most exciting shooters to date. Along with the 35mm full-frame, 12.2-megapixel Exmor CMOS sensor, Sony's newly minted ILC can also take 4K video (though you'll need an external drive to do so) and has an ISO range of 50 to 409,600. But there's a lot more where that came from, too -- things like built-in WiFi, NFC, a 25-point autofocus system and 4K movie output.