Google has just purchased music streaming service Songza and, while the exact terms of the deal have yet to be disclosed, it reportedly involves what financial experts refer to as "a boat load of money." Apple boosted its streaming music presence by picking up Beats. So it only makes sense that Google would have to fire back with an acquisition of its own. Like Beats, Songza relies pretty heavily on actual human curation to build playlists. The newest member of the Mountain View family uses contextual data about you to decide the best playlist for you at any given time. These lists are put together by DJs, musicians and music critics rather than some algorithm that looks at meta data like genre or BPM. These lists can get you pumped for a work out or just get you through a slow work day, but what they're not is a Pandora style infinite radio station.

For now, the service will continue as normal, but expect to see it curated lists and powerful data stores brought to bear on Play Music and YouTube. See, Songza knows not just what people listen to, but when they listen to it, what the weather is like and where they are. Imagine this coming together with the rest of Google's contextually-driven services. You could wake up one morning and Google Now will have already selected a playlist for you from All Access. Seeing as how it was a rainy Monday morning and you had along commute ahead of you, Google decided a set of tunes hand picked by Morrissey would perfectly match your mood.