When the developer of your platform's most popular game says "being the best game on OUYA isn't a huge deal," it might be time to innovate. OUYA is trying. Earlier this year it announced plans to bring its gaming platform to smart-TVs and set-top boxes -- now it's testing out a subscription model. The deal seems pretty straightforward: $59.99 buys a year's worth of access to every game on OUYA. Read the fine print, however, and it's clear this isn't quite the Netflix of Android gaming.