Remember Sony's newly leaked smartphone-mountable camera? The one that'll let mobile photographers snap their existing E-mount lenses onto it so they can really mix up their shots? Sony's reportedly gearing up to unveil the thing -- also known as the QX1 -- at its press conference at IFA on Wednesday, but it's already made another appearance on the company's online store. That means it's time to dig into some of the juicier details, like what it packs inside the barrel (a 20.1-megapixel APS-C sensor and when you can nab one (it should start shipping on October 9). The QX1's product page mentions that the curious camera will cost $399, but the thing to remember is that the price tag only covers the camera itself -- there's still no sign of the bundle that's expected to include a 16-50mm lens. As always, you may want to take some of these tidbits with a grain of salt. After all, it's not too likely that technical particulars will change too much, but the page clearly hasn't been completely fleshed and we wouldn't be surprised if there was a little leeway with that ship date.