Starbucks picks Spotify for radio, and baristas are the DJs
Starbucks and Spotify are teaming up to to build a music ecosystem across retail stores. By joining forces with the popular streaming service, the giant coffee chain hopes to create an experience that will benefit loyal customers, particularly those who are part of the My Starbucks Rewards program. If you're one of them, you'll have the chance to earn Stars as Currency points for subscribing to Spotify Premium, which offers access to millions of songs that can be played offline, ad-free and without any skip limitations. In addition to this, Starbucks will be curating a set of playlists for all Spotify users to enjoy, featuring tunes that have been popular at its coffeehouses in the past 20 years. The new partnership is set to kick off in the US later this fall, with Canada and the United Kingdom expected to follow suit soon thereafter.
