GoPro's licensing portal sells creators' high-quality videos
GoPro has a new content portal, and, as you'd imagine, it's filled with extreme footage subscribers can pay to use. The company has followed in the footsteps of Flickr and 500px, launching a licensing program that gives its content creators -- especially prolific ones who take high-production videos -- the chance to make money off their work. The portal makes it easy not just for creators to sell their stuff, but also for advertisers and other companies to browse for what they need and to secure the proper copyright in one place.
At the moment, you'll have to apply for access if you want to log into the website. Once you're in, you'll find that it allows users to preview videos, download files in different resolutions and formats, as well as look for specific content through the search box. Unfortunately, we didn't see clues about pricing when we browsed it, but considering the words "premium" and "high-end" were used to describe the portal on its announcement post, we're guessing it won't be cheap. We asked a spokesperson about GoPro's pricing scheme and the percentage a content creator will get per download to be sure, but we were told that the company's not disclosing those details yet. He claimed, however, that GoPro's number one "priority is to get money back into the hands of [its] athletes and [its] community."
