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Cricket Wireless has an unlimited plan for $65 a month

AT&T's pre-paid wing is offering a $100 bill credit to entice T-Mobile customers, too.

Associated Press

Not be left in the dust by the likes of T-Mobile, Sprint or Verizon when it comes to pre-paid smartphone plans, AT&T is getting aggressive with its Cricket Wireless offering. For $65 a month ($70 if you opt out of auto-pay) you'll get unlimited talk, text and LTE data across North America. That price includes all taxes and fees as well, which should mean no surprises on a monthly basis.

Cricket is going hard after T-Mobile and offering a $100 bill credit if you're swapping over from John Legere's magenta-hued network as well. And in case you're wondering: AT&T tells us that this really does include unlimited data -- you won't see throttling after a set limit. With that said, it says it might consider "reasonable network management practices" on the new plan in the future, and Cricket already limits speeds to 8Mbps.