Cameraphone pics on a wristwatch

A new service from MTC in Japan that lets you snap a picture with your cameraphone and have it put onto the face of a wristwatch. It's a total gimmick, of course, since it's been possible to get a watch made with the image of your choice for years now (just look for the ads in the back of any in-flight magazine). Now if it was a watch with an LCD that you could somehow beam photos too, then you'd be talking.