Replacing the iPod's headphones

We're still not entirely certain whether those stories last
week about muggers in Britain singling out people with iPods because of their signature white headphones were true
(we're leaning against), but there are a lot of people who are tossing out the headphones that come with a new
iPod not because they're worried about their personal safety but because they don't like their sound quality. And
according to the Wall Street Journal this is creating big opportunities for companies like Sennheiser and
Etymotic to sell higher quality headphones to those more discerning iPod owners.