The price is wrong

This is the kind of mistake you really don't want to make: Japanese computer retailer Catena mislabelled a 5-pack of Apple DVD-R discs as a 17-inch eMac on its shopping site, which happened to be hosted on the shopping section of a certain rather popular website by the name of Yahoo Japan. So what happens when you offer eMacs for Y2,787 including tax (about $25)? 20,000 people try to order 100 million of them, is what.

(We can't deny a bit of scepticism about the numbers—were people really ordering an average of 5,000 units each?—but apparently the site may have been up for 12 hours or more with the wrong price, so perhaps other retailers with moderately deep pockets were moving in for the kill.)