The Trim Trolley

When this came through the wires last night we realized two things: first, that England must be undergoing an America-style obesity epidemic, and second, that honestly this is probably the worst idea we've ever heard for getting people into shape. Tesco, the biggest supermarket chain in London, is touting a Trim Trolley that tracks the pusher's calories and heart beat through a handle bar sensor while they go about their shopping routine. Even worse, an adjustable resistance wheel can make the cart increasingly harder to
push, on a scale from 1 to 10. Ok, but what supermarket customer would actually choose a harder-to-push shopping cart? And then increase the resistance as they strolled around London's crowded stores? We would say none, but Tescos in Kensington and West London think otherwise and plan to debut the carts tomorrow. Too bad the carts cost £500, (almost $1,000 dollars these days), as opposed to the standard £50 cart. And while the Independent says that experts believe that this is the answer to England's rising obesity rates, this so-called "trolley revolution" will face a dismal fate at the hands of irritated shoppers. Less work, not more, is what usually keeps customers, even British ones, happy.