iRiver coming after Apple, at least sort of

TechNewsWorld speaks with Jonathan Sasse, the president and CEO of iRiver America (the company behind the iHP-120 [pictured at right], one of the few MP3 players that can hold its own with the iPod), where he talks about the company's future plans and its strategy for taking on Apple. He doesn't get too specific, saying that "Apple can keep the "iPod crown" since the "portable entertainment crown" is still up for grabs", but it's clear that Steve Jobs' decision to focus solely on music is creating a huge opportunity for iRiver,
Samsung, Creative and others to see who can dominate the portable media game and be the first to come out with THE
industry-defining personal video player. We get why Steve is doing this, but it could turn out to be as short-sighted a move as the one Sony made a few years back when it all but ignored MP3 and digital music.

[Via DAPreview]