Auto-safety headband

Australian drivers might all start looking like Tron-inspired tennis players due to some Australian automotive creatives who have developed this safety headband (come on just admit it's a helmet). The headband is made of foam with a shiny cover (just to make it look less lame?),
is designed to be worn while driving your car, and will only cost about $30. It's actually not such a bad idea — the Australian Automotive Safety Research Centre say its shown definite safety benefits over years of crash testing, and that in 44% of the car-driver head injuries, the headband could make a difference. Designers think that a prototype will be available at the end of the year, and a Japanese manufacturer is looking at the device for not only car drivers, but passengers as well, along with some non-automotive uses, like for high-impact sports players. We're not so sure (X-treme!) athletes will like the look, and we're little doubtful that this will turn out to be the new airbag, since (and this is why it's a bald guy in the photo) no one who cares about how their hair looks is going to drive around with one of these things on. Hello, helmet head?