Orange UK introduces important service -- helping Brits find nearest pub

Orange UK are expanding their "Find Nearest" service to work with text messaging, so that for a small fee you can text the word "PUB" to the number "300" and you'll instantly get a message back with the location of the nearest pub
(and we're sure this will prove popular in Britain, a place where being too far away from a pub induces massive anxiety in many people). If you're lost, you just text the word "ME" and they'll tell you where you are. Of course, the somewhat unsettling implication of all this is that the cellphone company already knows where you are, but at at least you'll be able to find a pub in which to forget about all that.

[Via Textually.org]