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The Xbox 360?

Peter Rojas
June 7, 2004
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The word on the street is that Microsoft is determined to call the next Xbox anything but the "Xbox 2", since they're supposedly convinced that dim-witted consumers will assume that the PlayStation 3, on account of it having a "3" in its name, will sound more advanced than an Xbox 2. Which sounds to us like they don't think much of the buying public, but whatever. Anyway, you never know how much stock to place in these things, since whether or not they're working on behalf of Redmond or not we don't know, but the latest evidence that they're edging away from calling it the "Xbox 2" is that a firm called Penn, Schoen & Berland Associates has been conducting a survey where they're asking people which name for a next-generation Xbox system they like best. The list includes the names Xbox HD, Xbox 247, Xbox E, Xbox 2, Xbox EV, Xbox 360, Xbox FS, and Xbox NE, and then they go on to ask which of these sounds more "next-gen": Xbox 360, PlayStation 3, or Nintendo N5? The one option that isn't listed at all is "Xbox Xenon", which is supposed to be current codename for the box.

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