Cardboard piano chic

It could be that Swedish packaging company SCA launched some "please don't make us move anymore damn heavy pianos" guerilla marketing with their lightweight cardboard grand piano hype — but it's not likely, since they're (notoriously unironic) Swedes, so its probably more like their IKEA-style fascination with boxy, lightweight fold-up design. The cardboard piano has 88 keys, integrated circuits which press onto paper instead of the normal circuitry,
and an external loudspeaker which plays the appropriate piano sounds. The company claims they aren't going to market it, but if they sell it at IKEA you know every poor college kid with a room to furnish is gonna buy one.